It is estimated that, an average of one million broiler birds per day are being slaughtered in Kerala to meet the domestic chicken demand. But, the broiler industry is under the clutches of large-scale producers like Venkateswara Hatcheries Limited, Suguna Farms Ltd., etc. who belongs to the neighbouring states. Only 10% of the actual domestic demand of chicken is produced inside Kerala. This lacuna opens up a great opportunity to Kudumbashree farmers along with the main intensions to solve the existing issues in the industry like high amplitude rate fluctuations and quality of the chicken meat.
In the light of recent economic and tax scenario in the country and the state, the broiler industry witnessed fluctuating market conditions. Though 14.5 % VAT was exempted for poultry during the post GST era, the expected reduction in price did not happen to broiler meat market, yet, remained high as the rate of hatching eggs, chicks, chicken etc are being decided by the big-players in the industry.
To address these problems and to produce ‘safe to eat’ chicken in the state itself, Kudumbashree is entrusted to implement the Kerala Chicken Project, launched by the Government of Kerala in 2018, which envisages to commence 5000 broiler farms in Kerala and to take-over 10% of the Total Turn Over in Broiler Industry
As part of this vision, a 5 year Action Plan was designed by Kudumbashree, and has started to establish 1000 new broiler farms each year. Most importantly, all the supporting system for production, processing and marketing of chicken shall be implemented along with the same, which include -
The State Govt. departments like Animal Husbandry Department, State Poultry Development Corporation. Meat Products of India and the Kerala Veterinary and Animal Sciences University are working in convergence with Kudumbashree to implement this project.